It’s a quarter to six, Tuesday, May 7, 2013. I’m at the Financial Engines headquarters in Sunnyvale, pouring wine and arranging snacks, pretending to help the volunteers prepare for tonight’s IDSA + IxDA event. All of a sudden, I feel the energy in the room go up. I turn around to see Genevieve Bell walking toward me. Camera flashes go off, she signs autographs and shakes hands with us plebes in the crowd. OK, not really, but people are excited.